With the new name VIECON – Vienna Congress & Convention Center, a new era begins for us. As operators of this renowned venue in the heart of Vienna, we are making a strong contribution to the future of the events industry. Our goal is clear: we want to sustainably strengthen Vienna’s role as a top international destination for congresses, trade fairs, business events, and knowledge exchange – with a brand presence that clearly reflects our vision, values, and strategic direction.

A Fresh Start Under a New Brand: From Messe Wien to VIECON

Since the beginning of the year, we have been operating as VIECON – a name that clearly expresses our international focus, core competencies, and passion for exceptional events. The operational management is carried out by Wiener Messe und Congress GmbH, a company of Wien Holding. As hosts of international professional congresses, trade fairs, conferences, and events, we are setting new standards in quality, service, and hospitality.

Why VIECON? – A Name That Says It All

The previous name, “Messe Wien,” no longer reflected our current profile. Over the past years, our focus on congresses and trade fairs with an international scope has grown steadily – economically, strategically, and in the perception of our partners worldwide.

"With VIECON, we are more visible internationally and easier to understand. This makes it much easier to reach new markets," explains CEO Martina Candillo.

VIECON represents Vienna’s modern events industry: internationally oriented, nationally rooted, sustainably managed, flexibly usable – and firmly anchored in the city’s 2nd district.

Katharina Weishaupt, CEO of the Wien Holding subsidiary, emphasizes:

"VIECON combines the economic power of international events with a clear vision: to further develop Vienna as a sustainable, innovation-driven event destination – for the city, the region, and most importantly, for our clients and partners worldwide."

A Three-Member Executive Board with a Clear Vision

Our management team – Martina Candillo, Christoph Mahlberg, and Katharina Weishaupt – shares a common mission: to establish VIECON as one of Europe’s leading centers for congresses, trade fairs, and business events. The focus is on sustainable growth that combines innovation, quality, and international competitiveness.

Rethinking Trade Fairs – International Formats in Vienna

The repositioning under the VIECON name also means greater openness to new trade fair formats, international organizers, and innovative concepts. With the removal of previous exclusivity rights, we can reach new target groups and further sharpen our profile as a versatile trade fair platform. Early results are already visible through increased interest and new booking inquiries.

Events as an Economic Driver

Our industry moves a lot. On average, congress and trade fair attendees spend around €550 per day in Vienna – a significant contribution to the local economy. These expenditures benefit not only hotels and gastronomy but also numerous service sectors across the city.

VIECON is Ready for the Future

With our new brand, clear strategic direction, and strong team, we position ourselves as a forward-looking event center that radiates far beyond the city limits. Our mission: to enable unique events and pioneering trade fair formats that connect people, ideas, and industries – true to our claim: Create Unique Memories.